Salesforce Marketing Cloud Native Integration

Avochato for Marketing Cloud seamlessly integrates SMS messaging into Salesforce Journey Builder, enabling marketers to create personalized text campaigns at scale as part of automated customer journeys. Drag-and-drop SMS activities into your marketing workflows, trigger messages based on any Salesforce activity, and manage all conversations from a shared inbox within Salesforce. With support for merge fields from both Marketing Cloud and Avochato data, dynamic contact tagging, automated survey distribution, and real-time response handling, Avochato completes the customer lifecycle loop across Marketing, Sales, and Service Cloud - making it one of the few platforms to streamline SMS conversations across all major Salesforce Clouds. When customers respond to journey messages, conversations immediately appear in Service Cloud for seamless handoff to support teams. Perfect for marketing teams who need to combine email, SMS, and multi-channel automation while maintaining complete visibility into customer interactions across the entire Salesforce ecosystem.